by NextPage | Sep 8, 2011 | Blog, DIRECT MARKETING, PERSONALIZED URLS, QR CODES, REAL ESTATE, VARIABLE DATA PRINTING
We’ve been talking a lot about QR Codes® It’s because they seem to be the latest and greatest marketing trend. However, few are slow to try it, even when intrigued. So, let’s dive in and explore exactly how they work, especially the personalized capabilities, because...
by NextPage | Sep 1, 2011 | Blog, FINANCIAL SERVICES, VARIABLE DATA PRINTING
Making your points in copy only is one-sided and sometimes boring and methodical. Because numbers, research and data usually part of any marketing piece, look fresh ways to present this data. Infographics – or information graphics – are visual representations that can...
by NextPage | Jun 20, 2011 | Blog, DIRECT MAIL, QR CODES
Direct mail – such as postcards, letters, brochures, and trans- promo communications – is a perfect medium for incorporating personalized QR Codes. So perfect, in fact, that the United States Postal Service is getting in on the action by offering a discount for...
by NextPage | May 17, 2011 | Blog, VARIABLE DATA PRINTING
Although my made-up term of “statistical pictures” may seem like an oxymoron, by using infographics you can do just that… turn data and statistics into images. For many people, numbers are scary. A bunch of figures together, even more frightening. And don’t even...
by NextPage | Apr 6, 2011 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
My wife recently had a scary run-in with a stalker: the website of a local pharmacy. It started innocently enough. She was in the process of creating a first-time account on the site when she was prompted to provide some additional information. Pretty standard...