Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...
Personalized content drives response rates up to ten times more by targeting individual consumers, and direct mail remains one of the most responsive communication channels. Knowing this, a personalized direct mail campaign is like the Super Bowl of print marketing....
You waited for years to find just the right location to start your new business. Now everything is in place, your grand opening is around the corner, but how do you get the word out to everyone in the neighborhood? The solution might be Every Door Direct Mail. Every...
When we say a mail piece is personalized, you probably interpret that as meaning it has the recipient’s name placed in the copy. With today’s modern printers, variable data printing can be used to personalize content beyond just text. Here are five different ways a...
Customer engagement is of critical importance for the growth of any business. It’s virtually impossible to build loyalty with disengaged customers, which means that if you fail to engage your audience in a meaningful way and establish emotional connections with them,...
