by NextPage | Sep 25, 2019 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING
When it comes to eliciting your customers’ interest, nothing works better than direct mail. If you want the truth, people love mail. That is why more marketers are returning to the art of the direct mail piece. To help get your pieces to the front of the pile, so to...
by NextPage | Jul 1, 2019 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, Marketing
Everybody loves a good story. So why not turn your next direct mail campaign into a story people will remember. Infusing the great art of storytelling into your next initiative is as simple as following this checklist by the team: Make It Emotional What feeling do you...
by NextPage | May 20, 2019 | Blog, NEWS, PRINT
We don’t do what we do for awards but it’s always nice to be recognized for quality work! At this year’s GraphEx Awards Gala NextPage walked away with multiple awards. We won awards in multiple categories for our work encompassing numerous materials created...
by NextPage | Feb 26, 2019 | Blog, PRODUCTIVITY, STRATEGY
T. Boone Pickens once said, “A fool with a plan can outsmart a genius with no plan.” It’s a quote that Robert Thomas Bethel takes to heart. As the orchestrator of 77 business turnarounds over the past 50 years, Bethel rose to the task of being a Mr....
by NextPage | Feb 4, 2019 | Blog, CUSTOMER EXPERIENCE, Marketing, SALES, SALES STRATEGY, STRATEGY
Survey examines importance (but don’t overdo it) of content in the sales process How much content is too much content? Funny you should ask. According to Showpad’s “The B2B Buyer Experience Report,” 86 percent of B2B buyers get overwhelmed...
