by Joel | May 4, 2017 | DATABASE MARKETING
Many companies are figuring out that to gain a competitive advantage these days, harnessing the Big Data they have accumulated and making it accessible to the right people with the right strategy is key. “In the future, the real value of an organization will not...
by Joel | Apr 26, 2017 | DIRECT MAIL, PERSONALIZED URLS, QR CODES
QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore,...
by Joel | Apr 6, 2017 | Blog, BRANDING, LARGE FORMAT PRINTING, VEHICLE WRAP
You’ve probably noticed these days that more fleet vehicles like service vans, trucks and cars are being wrapped with eye-catching graphics. Vehicle wraps have become more common and utilized, because the technology to create the wraps offers more options and...
by Joel | Mar 21, 2017 | Blog, MISSION, PRINT, PRODUCTIVITY
In 2012 the United Nations General Assembly proclaimed March 21st the International Day of Forests, to celebrate and help raise awareness of the importance of all types of forests. The theme for 2017 is Forests and Energy. According to Two Sides North America, wood...
by Joel | Mar 15, 2017 | LEAD GENERATION, SALES, SALES STRATEGY
Marketing gets a lead and passes it on to sales. They follow up and score, right? Not so fast. According to the “Are Your Leads as Good as They Should Be?” report by B2B Marketing and The Telemarketing Co., 30 percent of companies say they have no processes in place...