There’s No Substitute for the Emotional Connection of Paper
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There’s No Substitute for the Emotional Connection of Paper

In 2016, the Paper & Packaging Board hired Heart+Mind Strategies to study the emotional connection people have with paper. Researchers asked subjects to touch different types of paper and choose their favorite based on its tangible qualities. Subjects then were asked a series of questions designed to regress their decision-making process and reveal the emotions...

Posted by June 27, 2017July 6, 2017
How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?
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How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?

Last week on June 15th we held a seminar in our offices for nonprofit marketers and directors entitled “How to Grow your Donor Base to Create a Monthly Giving Machine“, presented by Erica Waasdorp of A Direct Solution. One of the topics that Waasdorp touched on, was how often should you reach out to your supporters to ask...

Posted by June 20, 2017June 26, 2017
10 Internet Growth Statistics for 2017
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10 Internet Growth Statistics for 2017

powered by Betfy.co.uk As the above graphic shows, (click to see a full representation across 47 sites), the internet continues to rapidly expand with each passing second. Here’s 10 stats from vpnMentor that speak to that growth: According to Internet World Stats, there are 3.7 billion Internet users. Of those, about half are from Asia. There...

Posted by June 13, 2017July 6, 2017
What We Can Learn From the 2017 State of Inbound Report
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What We Can Learn From the 2017 State of Inbound Report

For the past eight years, Hubspot has been tracking how customers do their shopping and and want their information, as well at analyzing sales and marketing trends with their annual State of Inbound report. The 2017 report is hot off the press, and here’s a few of the findings: 63% of marketers say their top challenge...

Posted by May 30, 2017July 6, 2017
What Causes Marketers the Most Stress?
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What Causes Marketers the Most Stress?

Quick, what’s the part of your job that gives you the biggest amount of daily stress?  It probably isn’t a surprise that in the life of today’s marketing leader the stress-inducers are, well, everything. A survey done by work management company Workfront and conducted online by MarketingProfs, found that over 60% of marketers are stressed and 25% said...

Posted by May 25, 2017May 25, 2017
Why Direct Mail is More Memorable
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Why Direct Mail is More Memorable

The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing dollars across the right channels. Today, no brand can dispute the power...

Posted by May 23, 2017July 6, 2017
The Big Three of Marketing in 2017: Data, Personalization and Content
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The Big Three of Marketing in 2017: Data, Personalization and Content

  In the past year, I’ve been researching and writing blogs that deal primarily with marketing trends and best practices. And through this analysis I’ve been able to distill the direction of marketing in 2017 and beyond into three words: data, personalization and content. Here’s 9 stats that speak to the importance of these three...

Posted by May 19, 2017January 18, 2018
Where Marketing Fits Into The Small Business Mix
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Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

Posted by May 16, 2017May 16, 2017
The Importance of Multi-Channel Marketing [Infographic]
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The Importance of Multi-Channel Marketing [Infographic]

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that don’t have the resources, time or knowledge to implement one. But those that have executed a multi-channel marketing program are...

Posted by May 11, 2017May 11, 2017
Thinking of a Vehicle Wrap for your Fleet? What You Should Know Before You Wrap.
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Thinking of a Vehicle Wrap for your Fleet? What You Should Know Before You Wrap.

Fleet vehicle wraps are least expensive brand advertising available on the market today. You can get up to 40,000 daily brand impressions for what works out to be less than a couple of dollars a day. But to get the most out of your vehicle wrap, you should first find out what your goals are, what designs...

Posted by May 9, 2017May 22, 2019