by Gina Danner | Nov 17, 2022 | Blog, FINANCIAL SERVICES
Mid-size banks have been undergoing a transformation in their industry since the year 2020. These banks will need to adapt to new technology in order to keep up with the latest changes as well as invent offerings that attract new customers and retain current bank...
by Gina Danner | Nov 10, 2022 | Blog, FINANCIAL SERVICES
In the past, bank marketing campaigns used to primarily revolve around awarding a toaster or some other appliance to new account holders. Of course, this type of giveaway happened before modern financial marketing regulations gave banks the opportunity to be more...
by Gina Danner | Nov 3, 2022 | Blog, BRANDING
It’s a fact that consumers interact with brands on a daily basis. Thanks to evolving technology, the Internet is carried in the pockets of the public no matter where they go. This makes it easier than ever to reach customers and increase your branding among the...
by Gina Danner | Oct 27, 2022 | Blog, DIRECT MAIL
When someone says the word “growth” to you, do you picture a certain color such as green (for monetary growth)? If so, you are not the only one as “growth” is one of the most common words associated with the color green. Colors have the power of suggestion and that...
by Gina Danner | Oct 20, 2022 | Blog, Marketing, PERSONALIZATION
Winter is on the way and many businesses slow down their marketing efforts during this time of year. However, the colder months are an ideal time to use winter promotional items to lift the spirits of your employees and customers! Winter promotional gifts bring a...
by Jessica Klieman | Oct 13, 2022 | Blog, VARIABLE DATA PRINTING
How do you create large individualized direct mail pieces in a single run that sparks interest? One of the most popular, and powerful, methods is Variable Data Printing (VDP). The idea behind VDP is actually rather simple: The best way to form a connection is to...