by NextPage | Aug 25, 2014 | Blog, MISSION, NON PROFIT, VISION & VALUES
Here at NextPage we are always looking for opportunities to give back to our community. For over 40 years a small non-profit organization called Operation Breakthrough has gone above and beyond when it comes to giving back to the community. Their sole purpose is...
by NextPage | Aug 5, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING MINUTE
In this digital world, it’s hard to ignore the increase in spending on direct mail among automobile dealers. Among the savviest advertisers around, car dealers have found the least crowded inbox is the mailbox. Check out our marketing minute. If you would like to...
by NextPage | Jul 29, 2014 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
A great read from a past edition of Connect magazine. Things have changed in the buyer’s journey and the time to adapt is now. It is more important than ever before that marketing and sales work together seamlessly. First, the bad news: The sales cycle still...
by NextPage | Jul 23, 2014 | Blog, DIRECT MAIL
Not everyone in the printing business offers mailing services and some that do have only recently added mailing to their capabilities. If you are considering a direct mail campaign, make sure that you choose a printer that has experience and expertise in mailing. As...
by NextPage | Jul 16, 2014 | Blog, SALES, SALES STRATEGY
Have you ever watched a cruise ship come into dock? If you have, maybe you noticed those huge ropes that the crew uses to tie down the vessel. These bowlines are as thick as your arm, and they’re pretty heavy. There’s a big potential problem when you’re dealing with...
by NextPage | Jul 15, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING
We have a term around here called “spray and pray”. It applies to the strategy of blasting out direct mail to a large group of recipients with no special targeting (spray) and then hoping that some of the folks that got the piece are actually interested in the offer...
