Variable data printing (VDP) is a key technique in designing a successful direct mail marketing plan. By using VDP to target those people your bank marketing strategies have identified, you have the ability to personalize your campaigns to speak to individual...
Informational brochures give patients, as well as healthcare users and their families, valuable insights about the care that is being offered. Believe it or not, brochures are still as effective as they were 10 years ago whether it’s used in a lobby or mailed to...
In a recent study, it was found that 71% of people who look at large printing not only notice the advertisement but make a mental note of what’s being advertised. In fact, 50% of those who see large print, bring it up in conversation later. For example, a billboard...
Is your non profit looking to increase the number of or size of donations? If you’re like every other non profit then the answer is a resounding yes and we completely understand. And if you’re like most non profits you’re looking for recommendations on how to make...
Most print buyers (whether from the purchasing or marketing departments) are concerned about the impact of inflation on their printing budget. With that singular thought, have you ever thought about printing costs as compared to the rate of inflation over time? Most...
Marketing managers at banks have a lot of responsibility when it comes to the creation, distribution, standardization and organization of marketing assets, bank collateral and online marketing. The more locations and product lines a bank has the more complex it can...
