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Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts

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Business Card Design Trends 2022

Business Card Design Trends 2022

If you are in the business world, handing out your business card is a daily activity. However, if you want to make a lasting impression when you pass out your cards, the same business card designs used by everyone else is not the way to go.   Your business cards reflect

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QR Code Usage in 2022

QR Code Usage in 2022

While QR codes have always been popular, they came back into the public eye in a big way as businesses adapted to COVID precautions in 2020. These codes were used to cut down on close interactions between people so they could remain six feet apart. The use of static QR

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10 Hot Summer Promotional Products For Businesses

10 Hot Summer Promotional Products For Businesses

There is an old song lyric that goes “Summertime and the livin’ is easy.” One of the ways you can make the summer easy and enjoyable for consumers is custom summer promotional items that spotlight your logo and branding message. The summer heat is here and that means companies are

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How to Prepare Images for Large Format Printing

How to Prepare Images for Large Format Printing

Large format printing gives you the chance to spotlight your business to the public. The images shared with your target audience deliver what you want them to know about your products and services and they also serve as an introduction to people who are not familiar with your brand. While

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3 Tips to Keep in Mind for Custom Booklet Printing

3 Tips to Keep in Mind for Custom Booklet Printing

The first tip to keep in mind is the fact that custom printed booklets offer multiple benefits for businesses of all sizes. Custom booklet printing lets you choose the purpose of the book whether it is an employee handbook, description of your products, a marketing manual or a booklet to

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3 Direct Mail Strategies that Improve Response Rates

3 Direct Mail Strategies that Improve Response Rates

Direct mail marketing campaigns are still a viable option for successful print marketing. When planning a campaign, the desired direct mail ROI needs to be determined in advance. In order to achieve the best direct mail response rates, there are some design tips you need to keep in mind: Make

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Spot Color Vs Process Color Printing

Spot Color Vs Process Color Printing

If you are new to working with the print industry, you might be asking the question, “What is spot color?” In offset printing, a spot color (or solid color) is any color that is generated by an ink that is printed using a single run. A premixed color of ink

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