Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
If you are in the business world, handing out your business card is a daily activity. However, if you want to make a lasting impression when you pass out your cards, the same business card designs used by everyone else is not the way to go. Your business cards reflect
You can tell a new hire some information about your company during an interview, but new hire packets are designed to share everything they need to know about working for you. The employee new hire packet needs to include all of the information to read and forms to fill out
While QR codes have always been popular, they came back into the public eye in a big way as businesses adapted to COVID precautions in 2020. These codes were used to cut down on close interactions between people so they could remain six feet apart. The use of static QR
There is an old song lyric that goes “Summertime and the livin’ is easy.” One of the ways you can make the summer easy and enjoyable for consumers is custom summer promotional items that spotlight your logo and branding message. The summer heat is here and that means companies are
Shoppers have moved from only shopping in a store to using multiple channels on a regular basis to make a purchase. For example, a consumer might view a pair of jeans she likes in a store, but decides to not make a purchase until she gets more information about the
Large format printing gives you the chance to spotlight your business to the public. The images shared with your target audience deliver what you want them to know about your products and services and they also serve as an introduction to people who are not familiar with your brand. While
Medical marketing can be a challenge as print materials for medical advertising require more information than other types of industries. Patients want to know the services you provide whether they are surgical, pediatric care or medical imaging. They also want to learn about the quality of care you offer, if
The first tip to keep in mind is the fact that custom printed booklets offer multiple benefits for businesses of all sizes. Custom booklet printing lets you choose the purpose of the book whether it is an employee handbook, description of your products, a marketing manual or a booklet to
Direct mail marketing campaigns are still a viable option for successful print marketing. When planning a campaign, the desired direct mail ROI needs to be determined in advance. In order to achieve the best direct mail response rates, there are some design tips you need to keep in mind: Make
If you are new to working with the print industry, you might be asking the question, “What is spot color?” In offset printing, a spot color (or solid color) is any color that is generated by an ink that is printed using a single run. A premixed color of ink
