Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
With new technologies and social media leading to a significant increase in digital content, the printing industry struggles to keep up and stay ahead. COVID-19 forced many businesses to shift to work-from-home, further increasing the digital print divide, some might think the future of printing is in jeopardy. This, though,
Generally speaking, a wide-format printer is any printer with a maximum paper roll width of between 18 and 100 inches, or much larger than standard paper. Unlike other print methods, such as screen printing, wide-format printing is an economical choice for short-run projects because it’s faster, more versatile, and easier
Designing booklets, pamphlets, or programs is an involved and detail-oriented process, and even more so when the materials are mass-produced by the thousands. The tedious nature of these complex print projects can make it easy to get stuck on design details and appearance, sometimes overlooking a crucial aspect of print
Cyberattacks and leaked information is probably the first thing that comes to mind when you hear the Health Insurance Portability and Accountability Act (HIPAA) has been breached. Designed to ensure that protected health information is secured, HIPAA plays a major role in protecting private materials, primarily for the healthcare industry.
Brand consistency and industry compliance are crucial for insurance companies, especially those with multiple locations and a large-scale presence. Consistencies in health insurance branding standards help customers feel secure—no matter where they’re supporting you from—while maintaining brand identity and enabling customization to better target certain locations or demographics. To aid
The beauty of art is that it’s all different, right? When it comes to art in offset and digital printing, whether it be recreating photographs, bringing sketches to life, or helping designs pop, certain inks are more effective than others. For example, CMYK colors are ideal for photograph recreation,
Research shows that companies with aligned sales and marketing teams are more efficient at closing deals and winning new customers. In other words, it’s more important than ever to have sales and marketing alignment to get ahead – and stay there. However, finding qualified leads, proving expertise, developing those relationships,
If you found out you had access to an unexplored treasure trove of data that could drastically increase your return on investment, would you jump to utilize it? Well, you’re in luck: smart, direct mail marketing can help you more effectively target specific prospects using tailored messaging. While mailing lists
The paper and print supply industries revolve around current events and the areas that contribute supplies. From manufacturing and logistics to inventory and delivery, global climates and current events decide the industry’s fate (and the success of the businesses relying on them). Currently, a significant trickle-down effect of international happenings
Adaptability makes the world go ‘round, and until recently, our industry has taken this quick evolution in stride and rolled with the punches. The print medium, though very traditional, is changing its role within society to stay relevant as a marketing format. The print marketing industry – which used to
