Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
Shoppers have moved from only shopping in a store to using multiple channels on a regular basis to make a purchase. For example, a consumer might view a pair of jeans she likes in a store, but decides to not make a purchase until she gets more information about the
Large format printing gives you the chance to spotlight your business to the public. The images shared with your target audience deliver what you want them to know about your products and services and they also serve as an introduction to people who are not familiar with your brand. While
Medical marketing can be a challenge as print materials for medical advertising require more information than other types of industries. Patients want to know the services you provide whether they are surgical, pediatric care or medical imaging. They also want to learn about the quality of care you offer, if
The first tip to keep in mind is the fact that custom printed booklets offer multiple benefits for businesses of all sizes. Custom booklet printing lets you choose the purpose of the book whether it is an employee handbook, description of your products, a marketing manual or a booklet to
Direct mail marketing campaigns are still a viable option for successful print marketing. When planning a campaign, the desired direct mail ROI needs to be determined in advance. In order to achieve the best direct mail response rates, there are some design tips you need to keep in mind: Make
If you are new to working with the print industry, you might be asking the question, “What is spot color?” In offset printing, a spot color (or solid color) is any color that is generated by an ink that is printed using a single run. A premixed color of ink
Much like many other industries across the United States (and around the globe), current research shows the ongoing COVID-19 pandemic has disrupted many global industries and this includes the print industry of America. The challenges facing print manufacturing companies during the lockdown had a major impact on the hierarchy of
Effective branding helps build your reputation among the public. A powerful brand identity makes you stand out from the competition and shares the values of your business so you can attract ideal clients. Whether you have developed a professional brand (or not), your business already has a brand in the
As a person involved in the health insurance marketing business, your brand is your business. In other words, your insurance branding is what creates the impression the public has when they think about your company. Successful insurance marketing requires you to have a public image that is reliable and trustworthy.
There was a time in the not too distant past where you could only use offset printing techniques to create marketing materials for large campaigns. Flash forward to the present when almost 90% of marketers in the United States have reported measurable improvements in their direct mail efforts thanks to
