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NextPage understands the difficulties almost all businesses are facing in the current marketing arena. While you want your franchisees, and your marketing and sales organizations, to operate efficiently and show results, you also want to make sure they are correctly complying with your established brand standards. Research has shown that
VDP is a print marketing technique that lets you produce any quantity of high-quality advertising pieces while still personalizing them for every customer (commonly known as one-to-one marketing).
Informational brochures give patients, as well as healthcare users and their families, valuable insights about the care that is being offered. Believe it or not, brochures are still as effective as they were 10 years ago whether it’s used in a lobby or mailed to customers. In addition, it adds
In a recent study, it was found that 71% of people who look at large printing not only notice the advertisement but make a mental note of what’s being advertised. In fact, 50% of those who see large print, bring it up in conversation later. For example, a billboard located at
Is your non profit looking to increase the number of or size of donations? If you’re like every other non profit then the answer is a resounding yes and we completely understand. And if you’re like most non profits you’re looking for recommendations on how to make getting those donations
Most print buyers (whether from the purchasing or marketing departments) are concerned about the impact of inflation on their printing budget. With that singular thought, have you ever thought about printing costs as compared to the rate of inflation over time? Most of us frankly haven’t even considered that. Print
Marketing managers at banks have a lot of responsibility when it comes to the creation, distribution, standardization and organization of marketing assets, bank collateral and online marketing. The more locations and product lines a bank has the more complex it can get, the same applies to number of employees, product
It’s no secret that people love getting things. They love them even more when those “things” are unique or exclusive. This is why branded promotional products are so powerful. There are so many options when it comes to these types of products that many businesses and organizations don’t really know
Direct mail has consistently been one of the most successful marketing channels for businesses and organizations for decades, but with the somewhat recent development of automation tools that can be used in combination with direct mail we’re seeing an unprecedented level of success and return on marketing investment. We narrowed
Most businesses are using direct mail as a part of their multi-channel marketing efforts. If you’re not one of them then it’s time to get started, but the fact that you’re here reading about measuring direct mail ROI leads us to believe that you’re currently sending it out. What most
