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Hospitals have a primary goal of increasing patients’ outcomes, but for that to occur, it takes many people with different micro goals working together. Internal and external communications from multiple departments are constant. It is crucial to maintain brand compliance as well as unified messaging to increase awareness while maintaining
We provide three creative ways to improve bank visit satisfaction and customer retention by utilizing print marketing materials to help effectively address niche problems, working with a bank printing partner who can quickly offer complete kit solutions under one roof, and using consistent, branded print materials across departments and branches.
Are you constantly forwarding sales sheets to staff because a sales rep can’t find what he saw one time about your biggest product? Do you regularly see old marketing literature in an account manager’s office? These inefficient processes (and poor brand management) can leave any marketing team frustrated and confused.
As it continues to diversify its products and services, the commercial print industry sees increased demand for expanded products, including large or wide format printing and large-scale printing. More affordable than alternate options, large/wide format printing, and the technology and printers needed to complete it successfully, are becoming popular –
With most Americans spending much of 2020 – and 2021 at home due to COVID-19 and the resulting pandemic, getting the mail became more exciting than ever before. Many companies took advantage of this captive audience, and thus direct mail marketing increased by over 70%. However, the increase in personalized
According to the 2018 Personalization Pulse Check, “91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.” This impressive statistic proves that personalization goes a long way towards attracting, closing, and retaining customers and should be utilized well and often. Variable
It’s passé to say that over the last 16 months we have seen everything about business change including paper prices and availability. Having been in the printing industry for over 30 years, I can say that we have never seen a market for raw materials (think paper) as volatile as
The importance of value-based marketing In Deloitte Digital’s recent report, “Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,” 16,000 people were surveyed about the motivations that matter to humans. Utilizing yet another fancy algorithm and a tidy acronym (HXTM), they determined that it is critical for organizations to
In his latest book, “You Lead: How Being Yourself Makes You A Better Leader,” award-winning author, podcast host and thought leader Minter Dial argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come
Formidable business leader on exit strategy A leading authority on buying, selling, and improving businesses, as well as increasing business revenue streams, Michelle Seiler Tucker knows more than a thing or two about strategy. She shares her knowledge and experience in her book, “Exit Rich: The 6 P Method to
