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Mid-size banks have been undergoing a transformation in their industry since the year 2020. These banks will need to adapt to new technology in order to keep up with the latest changes as well as invent offerings that attract new customers and retain current bank members. With new bank marketing
In the past, bank marketing campaigns used to primarily revolve around awarding a toaster or some other appliance to new account holders. Of course, this type of giveaway happened before modern financial marketing regulations gave banks the opportunity to be more competitive with offers such as earning interest on checking
It’s a fact that consumers interact with brands on a daily basis. Thanks to evolving technology, the Internet is carried in the pockets of the public no matter where they go. This makes it easier than ever to reach customers and increase your branding among the public. However, this can
When someone says the word “growth” to you, do you picture a certain color such as green (for monetary growth)? If so, you are not the only one as “growth” is one of the most common words associated with the color green. Colors have the power of suggestion and that
Winter is on the way and many businesses slow down their marketing efforts during this time of year. However, the colder months are an ideal time to use winter promotional items to lift the spirits of your employees and customers! Winter promotional gifts bring a smile to the face of
How do you create large individualized direct mail pieces in a single run that sparks interest? One of the most popular, and powerful, methods is Variable Data Printing (VDP). The idea behind VDP is actually rather simple: The best way to form a connection is to appeal to each individual
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] It’s sometimes hard to think about how much American business has changed since the advent of COVID-19. Think about products and services such as reusable menus and public touch screens that are no longer in high demand. On the other hand, there are some success stories that emerged
In order to successfully brand your business, you need to take the necessary step to protect your brand across all marketing channels through consistent branding. This task can be especially time-consuming if you have multiple locations or a growing business. It takes a lot of time to ensure all of
Healthcare direct mail is still a popular direct mail marketing option. Healthcare marketing experts are turning to technology for a number of benefits related to sending direct mailers. These direct mail pieces allow marketers to take advantage of the scale, speed, and measurability of modern marketing methods. In fact, direct
The use of shape-cut envelopes continues to grow in popularity as companies enjoy having the choice of custom envelopes that can help them stand out from the competition. The design and creation of unique direct mail envelopes is essential to increasing response rates. While the information in the envelope is
