Six Keys for Marketing Automation Success
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Six Keys for Marketing Automation Success

In most B2B marketing environments, one of the primary responsibilities of marketing is to create conversations and support the sales process. Using marketing technology to automate the process to build customer relationships requires six key elements to be in place and working together.  Because these strategies are synergistic, one missing piece impacts the effectiveness of...

Posted by November 16, 2010February 3, 2017
Nine Ways to Decrease Direct Mail Spending While Improving Results
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Nine Ways to Decrease Direct Mail Spending While Improving Results

Looking to decrease your direct mail investment and improve revenue at the same time? Here are nine ways to reach your ROI goals. ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI.  It is possible to utilize direct mail to its fullest potential and decrease...

Posted by October 6, 2010June 10, 2019
Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?
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Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?

According to research, 2% of colleges and universities are accommodating half of the recent enrollment boom. Why aren’t more colleges and universities getting their piece of the “increased enrollment” pie? According to a report released in June 2010 by the Pew Research Center, college enrollment grew 6% between 2007 and 2008, the most recent data...

Posted by September 16, 2010February 6, 2017
Overcoming the Fear of Losing Control to Field Sales and Marketing
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Overcoming the Fear of Losing Control to Field Sales and Marketing

I have to start with a quick story… I used to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned; some were owned by franchisees. My role was in corporate marketing, and my responsibilities included franchise marketing. The member of our creative services team who handled reviewing...

Posted by September 7, 2010January 18, 2018
Building a Roadmap for the Buying Decision Process
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Building a Roadmap for the Buying Decision Process

Map out the buying process and help prospects and customers navigate their way to a buying decision. Today’s decision makers have changed. They scrutinize buying options more carefully. Their expectations are higher across the board. They want to understand the opportunity costs of making a purchasing decision; or rather, the value of the alternatives that...

Posted by August 10, 2010January 18, 2018
80,000 Things Ferrellgas Can Teach You About Distributed Marketing
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80,000 Things Ferrellgas Can Teach You About Distributed Marketing

Managing the marketing needs of over 800 locations is no small task. Ferrellgas has done an excellent job of it, driving revenue and results on a local level. Last year they realized that they could improve their localized marketing and make their personnel more efficient with a marketing communications portal (to some of you, this means Marketing Asset Management, Marketing or Print...

Posted by June 22, 2010January 18, 2018
Video: Multi-Channel Marketing Automation
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Video: Multi-Channel Marketing Automation

Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be an ongoing challenge and resource-draw for your sales and marketing teams. Check out the video below to learn how businesses are using NextPage’s (formerly Mail Print) multi-channel marketing automation system to transform their lead nurturing and customer retention...

Posted by May 6, 2010December 28, 2016
Using Marketing Automation without Compromising Your Data Warehouse
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Using Marketing Automation without Compromising Your Data Warehouse

There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data.  This has certainly been the case for improving targeting and segmenting of direct marketing efforts. It has also been a boon to being able to use...

Posted by April 20, 2010January 9, 2017
“Virtually” In Love with On-Demand Printing
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“Virtually” In Love with On-Demand Printing

In industries where physical products are sold, a number that is critically analyzed is inventory turnover.  Without going into a long calculation, this number illustrates the company’s good or poor management of inventory.  It can highlight that too much inventory is in stock, causing high carrying costs and poor use of cash, or it can...

Posted by February 15, 2010January 1, 2017
Marketing Communications Portal Overview
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Marketing Communications Portal Overview

Automated marketing campaigns. Flexible customization options. API integrations. It turns out that conveying the benefits and features of a marketing communications portal is difficult without some visuals. So, we created a video about our solution for marketing campaign management, digital asset management, marketing portal, and printing management. Critiques welcome… And if you would like to download our free ebook, How...

Posted by January 25, 2010June 18, 2019