by NextPage | Feb 15, 2011 | Blog, CAMPAIGN MANAGEMENT, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING
Using business intelligence along with triggered communications is the new rocket science behind digital and direct marketing. Identifying prospect and customer activities and behaviors that indicate the need for more or less contact, business intelligence is what...
by NextPage | Jan 27, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
There is an epidemic that threatens the Marketing Supply Chain. The CMO Council’s recent report “Mapping + Tracking: The Optimized Marketing Supply Chain” paints a clear picture of inefficiency and waste in marketing operations. As marketers seek to provide the most...
by NextPage | Jan 6, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT
Throughout the past year, I have attended or presented at a variety of conferences such as the Marketing Profs B2B Marketing Conference, the Integrated Marketing Summit, the DMA’s National Center for Database Marketing conference, and various industry-specific...
by NextPage | Nov 16, 2010 | CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING
In most B2B marketing environments, one of the primary responsibilities of marketing is to create conversations and support the sales process. Using marketing technology to automate the process to build customer relationships requires six key elements to be in place...
by NextPage | Oct 6, 2010 | Blog, CAMPAIGN MANAGEMENT, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Looking to decrease your direct mail investment and improve revenue at the same time? Here are nine ways to reach your ROI goals. ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI. It is possible to...
by NextPage | Sep 16, 2010 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
According to research, 2% of colleges and universities are accommodating half of the recent enrollment boom. Why aren’t more colleges and universities getting their piece of the “increased enrollment” pie? According to a report released in June 2010 by the Pew...
