Don’t Be a Drip, Nurture Your Leads
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Don’t Be a Drip, Nurture Your Leads

Marketers want to talk to prospects and salespeople want to talk to buyers. The courting process of moving a person from the prospect to buyer stage is called lead nurturing. Unfortunately most B2B marketers aren’t very good at it. In fact, among marketing automation adopters, only about 1 in 3 believe they have an effective lead nurturing process, according...

Posted by November 29, 2011January 18, 2018
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How to Make Your Direct Mail Marketing Results Spike

Are your direct mail marketing numbers spiking or splatting? If you want to bring in at least three new projects from your existing clients in the next 60 days stop selling and start solving. Solution selling is the quickest way to move from being a bother to being a trusted advisor in your customer’s mind. You’ll see...

Posted by October 7, 2011June 10, 2019
Ten Ways to Decrease Direct Mail Spending
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Ten Ways to Decrease Direct Mail Spending

Create. Implement. Measure. Repeat… At NextPage, everyday we learn from and refine our marketing processes. Our primary goal is to help you make money. Your return on marketing investment has two sides, the cost side and the revenue side. Here are 10 ways to improve both sides of the ROI equation with your direct mail campaigns:...

Posted by August 25, 2011May 29, 2019
Print Procurement: The Lesser Known Facet of Marketing Automation
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Print Procurement: The Lesser Known Facet of Marketing Automation

As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago, but were cut during the height of the recession to reduce marketing budgets.  Contrary to the boom years, most marketers are cost cautious these days when setting up programs.  We are...

Posted by April 27, 2011February 7, 2017
The Remarkable Collision of Social Media and Direct Marketing
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The Remarkable Collision of Social Media and Direct Marketing

I recently came across a great illustration of how businesses are using direct marketing and social media together to achieve immediate results and ongoing “viral” benefits. I’d like to share this story in narrative form… The Setup: New Marketer Seeking Reliable Results The owner of a local franchised restaurant decides to increase business by spending...

Posted by April 21, 2011January 1, 2017
Print 2.0: Smart Print that Works Harder
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Print 2.0: Smart Print that Works Harder

“By mixing the message across different media you increase the likelihood that the recipient will see the message,” – Dr. John Leininger, Professor of Graphic Communications, Clemson University This is a guest post by Lorrie Bryan, a writer and public relations professional based in Atlanta. Today, smart companies understand how to leverage the inherent value...

Posted by April 14, 2011May 29, 2019
Eliminating Secret Stashes in your Marketing Supply Chain
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Eliminating Secret Stashes in your Marketing Supply Chain

Did you know that 72% of sales and field marketing personnel over-order or stockpile materials? (Yep. That’s right. It’s not a typo.) According to a study by the CMO Council, 59% over-order by 20-25%. These extra materials go straight into the individuals’ secret stash.* Start adding up the costs of the secret stashes in your...

Posted by March 29, 2011May 29, 2019
How to Develop Triggered Customer Life Cycle Communications
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How to Develop Triggered Customer Life Cycle Communications

Using business intelligence along with triggered communications is the new rocket science behind digital and direct marketing. Identifying prospect and customer activities and behaviors that indicate the need for more or less contact, business intelligence is what makes everything else happen. For example, using strategic business intelligence to detect when a prospect has moved further...

Posted by February 15, 2011May 29, 2019
Recovering Your Marketing Budget with an Optimized Marketing Supply Chain
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Recovering Your Marketing Budget with an Optimized Marketing Supply Chain

There is an epidemic that threatens the Marketing Supply Chain. The CMO Council’s recent report “Mapping + Tracking: The Optimized Marketing Supply Chain” paints a clear picture of inefficiency and waste in marketing operations. As marketers seek to provide the most timely and fresh content to customers and prospects, old, over-ordered or un-utilized marketing and...

Posted by January 27, 2011May 29, 2019
All Aboard! It’s Time to Engineer the Marketing Process
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All Aboard! It’s Time to Engineer the Marketing Process

Throughout the past year, I have attended or presented at a variety of conferences such as the Marketing Profs B2B Marketing Conference, the Integrated Marketing Summit, the DMA’s National Center for Database Marketing conference, and various industry-specific events.  I can say that I am continually impressed by the content and quality of these events.  There...

Posted by January 6, 2011January 18, 2018