As colleges and universities face shrinking government funding, the need for effective fundraising strategies has never been greater. For educational institutions seeking to build donor support, research shows the power of relationship-based fundraising. This insight...
A direct mail automation system eliminates the manual process involved with mailing a printed direct mail piece. A customer relationship management system (CRM) is one of the most integral parts of the process as it allows you to integrate direct mail with other...
One of the main questions we get every week is, “How much does direct mail cost?” There is not a definitive answer to this question so we are going to give you a broad answer that serves as an answer to, “How much are direct mail marketing costs?” We will give you...
One of the best things about triggered direct mail is that it utilizes a scalable and automated approach to accurately targeting qualified prospects. Triggered direct mail marketing creates amazing results for every brand, business, or organization that runs this...
Each time a person checks their mail at home or work, they have an opportunity to hold a personalized direct mail piece in their hand. If you personalize direct mail messages, you make a connection with your target audience. Keep in mind you only have a few seconds of...
Direct mail healthcare marketing is an invaluable tool that creates a connection with customers through precise targeting that allows for maximum efficiency in reaching a wider audience. The performance of healthcare direct mail can also be tracked and measured to...
