by Jennifer Turgeon | May 13, 2025 | DIRECT MAIL, NON PROFIT
Nonprofits, Maximize Fundraising with High-Impact Direct Mail In the digital-first world, direct mail is still a very robust tool that nonprofits can use to foster engagement and raise money. Unlike an email or social media message, a well-thought-out piece of... 
by Jennifer Turgeon | May 12, 2025 | Agencies, DIRECT MAIL
Direct Mail Agencies: Confidently Guide Your Clients Direct mail remains one of the most impactful ways to connect with audiences in a world saturated with digital noise. For niche agencies that specialize in direct mail, the ability to provide expert insights and... by Jennifer Turgeon | Jan 23, 2025 | DIRECT MAIL
6 Direct Mail Marketing Best Practices for Concept to Conversion Recent studies show that response rates to direct mail are five to nine times higher than email. About 42% of people scan or read the mail they receive. When following direct mail marketing best... by Jennifer Turgeon | Jan 22, 2025 | DIRECT MAIL
How Healthy is Your Direct Mail Program? Warning Signs of Underperforming Direct Mail Campaigns: What to Look For Building a sustainable mail program requires marketers to identify when their strategy is no longer working. Bad direct mail programs bleed... by Jennifer Turgeon | Jan 14, 2025 | DIRECT MAIL
Designing Direct Mail Pieces That Stand Out in the Mailbox In today’s digital age, mailboxes are not as cluttered as they used to be, but competition for attention is fierce. With fewer pieces arriving daily, designing direct mail pieces have to make an... by Jennifer Turgeon | Jan 3, 2025 | DIRECT MAIL, VARIABLE DATA PRINTING
Transform Direct Mail – Variable Data Printing’s Personal Touch The customer now expects a seamless and tailored experience across all touchpoints in this digital-first world. They often see relevant ads, personalized suggestions, and custom content when...
