An envelope is often seen as a basic item used to hold bills, cards, or letters. For businesses that use direct mail, the envelope is more than just a container. It is an important marketing tool. The envelope can significantly affect the success of their campaign. ...
Commercial Print is the cornerstone of modern marketing. Living in a time of digital innovation, it’s easy to overlook the lasting power of commercial print. That is one of the key strategies for any business. It aims to create memorable experiences through real...
As colleges and universities face shrinking government funding, the need for effective fundraising strategies has never been greater. For educational institutions seeking to build donor support, research shows the power of relationship-based fundraising. This insight...
A direct mail automation system eliminates the manual process involved with mailing a printed direct mail piece. A customer relationship management system (CRM) is one of the most integral parts of the process as it allows you to integrate direct mail with other...
One of the main questions we get every week is, “How much does direct mail cost?” There is not a definitive answer to this question so we are going to give you a broad answer that serves as an answer to, “How much are direct mail marketing costs?” We will give you...
One of the best things about triggered direct mail is that it utilizes a scalable and automated approach to accurately targeting qualified prospects. Triggered direct mail marketing creates amazing results for every brand, business, or organization that runs this...
