by Jennifer Turgeon | Jan 23, 2025 | DIRECT MAIL
6 Direct Mail Marketing Best Practices for Concept to Conversion Recent studies show that response rates to direct mail are five to nine times higher than email. About 42% of people scan or read the mail they receive. When following direct mail marketing best... 
by Jennifer Turgeon | Jan 22, 2025 | DIRECT MAIL
Warning Signs of Underperforming Direct Mail Campaigns: What to Look For Building a sustainable mail program requires marketers to identify when their strategy is no longer working. Bad direct mail programs bleed resources and yield decreasing returns. In this... by Jennifer Turgeon | Jan 14, 2025 | DIRECT MAIL
Designing Direct Mail Pieces That Stand Out in the Mailbox In today’s digital age, mailboxes are not as cluttered as they used to be, but competition for attention is fierce. With fewer pieces arriving daily, designing direct mail pieces have to make an... by Jennifer Turgeon | Jan 3, 2025 | DIRECT MAIL, VARIABLE DATA PRINTING
The customer now expects a seamless and tailored experience across all touchpoints in this digital-first world. They often see relevant ads, personalized suggestions, and custom content when they shop for products online. Yet, one of the most effective channels—direct... by Jennifer Turgeon | Jan 3, 2025 | DIGITAL MARKETING, DIRECT MAIL
Direct Mail: Maximizing Impact with Digital Strategies In the digital era, marketing strategies keep on evolving. Yet, one of the traditional methods stands loud among the noise of online ads and emails. Direct mail. Direct mail campaigns They offer a tangible... by Jennifer Turgeon | Jan 2, 2025 | DIRECT MAIL, PRINT, Uncategorized, VARIABLE DATA PRINTING
Overcome Digital Fatigue: Commercial Print is Your Secret Weapon Overlooking the power of print in this digital age is easy, but that doesn’t mean print isn’t a powerful tool in the marketing arsenal. Employing commercial print in your marketing can help...
