by NextPage | Apr 9, 2013 | Blog, DIRECT MARKETING, EMAIL MARKETING
Air New Zealand started in the ‘70s but is not stuck in the ‘70s. It knows batch and blast emails are a thing of the past. Instead of sending generic emails about promotions, it sends automated, personalized emailsprior to, and upon return, of each of their customer’s...
by NextPage | Apr 2, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, Uncategorized
Have you ever felt discouraged by data? Well never again! Today’s marketing is all about reaching your target market in an effective way. Whether that is by email, direct mail or social media, you need to target your communication and personalize it to the individual...
by NextPage | Mar 21, 2013 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT
It’s tempting to skimp on segmenting because of the focus on results. Don’t. In a tight economy, or any economy, casting a bigger net doesn’t mean you’ll bring in more fish. It just means you’ll use more energy and use your resources ineffectively to cast that net....
by NextPage | Mar 12, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, HEALTHCARE
The demographic profile of America is vastly different today than it was in 1980 and certainly 1960. So much so that the shifting demographics of our nation, and many of the traditional assumptions, we often make as marketers lead to off target mailings and results. ...
by NextPage | Feb 21, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT, SOCIAL MARKETING
When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to...
by NextPage | Feb 14, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, VARIABLE DATA PRINTING
If your business wasn’t part of the early adopters of variable data printing, this blog post is for you. This piece will keep you far from the technical grenades that can burn you if you don’t prepare your database or file correctly for hand off to your variable...