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Put Your Money Where Your Content Is

Put Your Money Where Your Content Is

by | Jan 25, 2021 | Blog, CONTENT MARKETING, MARKET RESEARCH, MARKETING ROI

Top predicted areas for content marketing investment in 2021 Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do...
Your Move – It’s Time to Change

Your Move – It’s Time to Change

by Gina Danner | Jan 11, 2021 | Blog, CONNECT MAGAZINE, MARKET RESEARCH, Marketing, STRATEGY

Why Marketing is Accountable Craig Agranoff remembers marketing’s good old days. The thing is that he’s not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today’s chaos-charged environment continues to...
Making A Connection

Making A Connection

by | Nov 23, 2020 | Blog, CONTENT MARKETING, MARKET RESEARCH, Marketing, MARKETING INTELLIGENCE, SOCIAL MARKETING, STRATEGY

Ask any of today’s marketers and they will tell you that the goal of every brand is to make a rational and emotional connection with its community. Because people are emotional animals, when choosing between two similar offerings, the tiebreaker often is how...

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