by Jennifer Turgeon | Aug 29, 2024 | Marketing
Promotional products have long been a staple for increasing brand awareness and customer loyalty. However, with changing consumer behaviors and advancements in technology, it’s essential to evolve your marketing strategy to stay ahead of the competition. As a...
by Jennifer Turgeon | Aug 15, 2024 | FINANCIAL SERVICES, GREEN PRINTING, HEALTHCARE, INSURANCE SERVICES, Marketing, NON PROFIT
For banks and financial institutions, direct mail remains a successful tool in their marketing mix. Direct mail possesses unique advantages that drive big results. In this article we detail some of the most compelling direct mail statistics that underscore its...
by Jennifer Turgeon | Aug 8, 2024 | Marketing
The importance of effective packaging cannot be overstated and the design is a big part of their effectiveness, especially for folding cartons. Folding cartons, a popular choice due to their versatility and cost-effectiveness, play a crucial role in protecting...
by Jennifer Turgeon | Jul 22, 2024 | Marketing
Today product packaging plays a critical role in attracting consumers’ attention, generating more sales and communicating brand values. Innovative packaging not only captures interest but can also enhance the customer experience, encourage purchases, and foster...
by Jennifer Turgeon | Jul 8, 2024 | Marketing
There are many types of folding cartons and boxes that play a big role in packaging across every industry. From consumer electronics to food products, the adaptability and efficiency of folding cartons make them a popular choice. These cartons not only provide...
by Jennifer Turgeon | Jun 14, 2024 | Marketing
Brochures remain a crucial marketing tool for businesses, providing a tangible and visually appealing way to showcase products, services, and brand values. But like all marketing materials, brochures evolve with consumer expectations and design trends. To stay...