by | Apr 19, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY
Which marketing trends will survive the pandemic? There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and... by | Mar 29, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY
March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover will ever end. Much... by | Mar 8, 2021 | Blog, CAMPAIGN MANAGEMENT, CONTENT MARKETING, Marketing
Strategies To Connect With The Next Generation 1. Establish Clear Values & Mission Gen Z wants to know what your brand stands for, so make sure to communicate effectively. 2. Be Transparent & Accountable Build trust by being honest, ethical and owning up to... by | Feb 22, 2021 | Blog, CAMPAIGN MANAGEMENT, CONTENT MARKETING, Marketing
Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs: STEP 1: IDENTIFY THE GOAL First and foremost, decide what you want to accomplish. You can’t create steps if you don’t know what you’re... by | Jan 18, 2021 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, DIGITAL MARKETING, DIRECT MARKETING, Marketing, STRATEGY
A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming... by Admin | Jan 11, 2021 | Blog, CONNECT MAGAZINE, MARKET RESEARCH, Marketing, STRATEGY
Why Marketing is Accountable Craig Agranoff remembers marketing’s good old days. The thing is that he’s not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today’s chaos-charged environment continues to...
