The days of relying on a single marketing platform to reach existing and potential customers is long gone. Today’s fast-paced digital landscape demonstrates the need for banks to go beyond traditional marketing channel use and leverage multi-channel marketing...
Shoppers have moved from only shopping in a store to using multiple channels on a regular basis to make a purchase. For example, a consumer might view a pair of jeans she likes in a store, but decides to not make a purchase until she gets more information about the...
Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct...
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right...
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story...
