by NextPage | Dec 16, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MARKETING, MULTI-CHANNEL MARKETING
As the year draws to an end, we are predisposed to look forward to what our industry has in store for us in 2016. One thing we can predict without even dusting off the crystal ball is that multi-channel / omni-channel marketing will continue to gain footing as the...
by NextPage | Dec 10, 2015 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING INTELLIGENCE, MARKETING MANAGEMENT, MARKETING ROI, MULTI-CHANNEL MARKETING
The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital...
by NextPage | Dec 4, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, QR CODES
Not the Sexy one, the other one… The little black dress is the essential wardrobe staple, the dress that will take you practically anywhere. QR codes may not be as sexy as a little black Chanel® dress, but they are a staple, and they will take you anywhere....
by NextPage | Aug 28, 2015 | Blog, CAMPAIGN MANAGEMENT, CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, REAL ESTATE, SALES, SALES STRATEGY, SOCIAL MARKETING
The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t...
by NextPage | Aug 12, 2015 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING
Marketing Automation is a Wonderful Tool Marketing automation can save you time, and it allows you to reach out to prospects in an individual way that you would never have time to do without automation tools. Sometimes. The convenience and affordability of automated...
by NextPage | Jul 27, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MARKETING ROI, MULTI-CHANNEL MARKETING
Or Delete Buttons Ok, so you know the statistics. You know that on average, the email marketing open rate is 22-23%. The click rate is less than 5 %. If your business is using this as your primary marketing tool, you may believe that even if they don’t...