Change Your Perspective and Change Your World Part 1
Post

Change Your Perspective and Change Your World Part 1

Gathering data and utilizing data are two vastly different things. NextPage understands the need for Big Data and correspondingly knows how to help our clients develop that same information into a strategy. This piece, originally published last year in our Connect magazine, is Part 1 of a 2 Part series on changing your perspective on...

Don’t You Have Better Things To Do?
Post

Don’t You Have Better Things To Do?

Today’s marketers are pushed to the limit. Between social posting, keyword analysis, data mining, content writing and analytical reporting, there’s just not enough hours in the day. Fortunately, there’s also been many changes in the way that marketing can be done behind the scenes, automatically so that you can do what you do best, which...

The Compound Effect of Multiple Touches
Post

The Compound Effect of Multiple Touches

“To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20- to 30-second ‘touches’ (via phone, email, and direct mail).” – Jill Konrath, author of SNAP Selling The methods of reaching your targeted audience today are numerous: email, direct mail, web, apps, the list goes...

Are Sales and Marketing In Sync at Your Company?
Post

Are Sales and Marketing In Sync at Your Company?

A great read from a past edition of Connect magazine. Things have changed in the buyer’s journey and the time to adapt is now. It is more important than ever before that marketing and sales work together seamlessly. First, the bad news: The sales cycle still requires a lot of time and money. Speaker and marketing...

You Say You Want a Revolution?
Post

You Say You Want a Revolution?

Do you remember the late 80’s? The birth of MTV revolutionized the music industry. In 2013, we’re in the throes of yet another revolution – only this time it’s shaking up the print industry. And no, print is not dead. It’s evolving, a lot like the music industry did with MTV. Musicians still record music, and print companies still print direct mail. But the...

Multi-Channel Success Could be Easy as 1-2-3
Post

Multi-Channel Success Could be Easy as 1-2-3

Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels, phone, email and direct mail. In “SNAP Selling,”...

Best Practices for Digital Print Marketing: Part 3
Post

Best Practices for Digital Print Marketing: Part 3

This is the third in a four part series that we hope will help you be a better marketer. Here are two more best practices for utilizing digital printing technology in your marketing plan. Think about pricing, not in terms of individual project cost or per-piece cost, but how the project impacts the bottom line....

How Print Can Coexist with Generation Y
Post

How Print Can Coexist with Generation Y

We all have theories on how to best market to Generation Y (also referred to as Millennials). The industry is saturated with articles on how this group of young adults’ (born between 1977 and 1995) spending power will continue to grow. Some marketing leaders believe this group only responds to marketing messages when they come...

Don’t Let Cold Calls Make You Shiver
Post

Don’t Let Cold Calls Make You Shiver

It seems like every time I open my e-mail box these days there’s a webinar, a white paper, an Info graphic, a You-name-it, about content marketing. It is quite the buzzword right now and without question, an important part of a strong marketing mix in 2014. It just seems to me that, in our rush...

What the heck am I supposed to write about?
Post

What the heck am I supposed to write about?

Content creation is all the rage right now and for good reason. Buyers are looking for answers to their problems by searching the web for answers. Back in the day, they’d call your company and start asking questions but these days, they look for as much information as they can possibly find without talking to...