by | May 11, 2017 | MULTI-CHANNEL MARKETING, SALES STRATEGY
Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that...
by | Mar 28, 2017 | MULTI-CHANNEL MARKETING
There was a time not too long ago when you only needed a few outlets to be able to reach the consumer; a television spot, an ad in the daily newspaper, perhaps a billboard. But in today’s digital and interconnected era there are many ways to grab the attention of...
by | Feb 2, 2017 | MULTI-CHANNEL MARKETING
According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Multi-channel marketing consists of interacting with customers across...
by Joel | Jan 31, 2017 | MULTI-CHANNEL MARKETING
The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly...
by NextPage | Feb 8, 2016 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
It’s that time of year again; the Viewers Choice Awards for best ‘big money’ television commercial are coming to a social media network near you. The Super Bowl ads will be discussed, critiqued, played and replayed for the entire world to judge. Everyone has their...
by NextPage | Jan 14, 2016 | Blog, CONTENT MARKETING, DIRECT MARKETING, MULTI-CHANNEL MARKETING, RETAIL
It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media’. Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In...