by NextPage | Jul 16, 2015 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, MULTI-CHANNEL MARKETING, SALES, SALES STRATEGY, SOCIAL MARKETING
Amazon Prime Day was’ the shot heard round the world’, what seems to be up for debate, however, is whether or not it was a blank. In case you’re living in a cave (pun intended), check out our summary of Prime Day. Shoppers took to social media early in the day to...
by NextPage | Jul 14, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, RETAIL
Amazon has finally gone and done it; they are now powerful enough to have created their own global holiday. As part of its 20th birthday celebration, Amazon has dedicated July 15th as ‘Prime Day’. Billed as a discount shopping event to rival Black Friday, the one-day...
by NextPage | Jun 11, 2015 | Blog, BRAND ASSET MANAGEMENT, BRANDING, CUSTOMER EXPERIENCE, MULTI-CHANNEL MARKETING, VISION & VALUES
NextPage feels so strongly about our relationship with our customer; we made them the cornerstone of our mission: Mission. We create exceptional experiences by reinventing how our customers engage their customers for better results. We solve problems, mine data and...
by NextPage | Jun 5, 2015 | Blog, BRANDING, CUSTOMER EXPERIENCE, MULTI-CHANNEL MARKETING, RETAIL, VISION & VALUES
Maintaining the trust and loyalty of a customer base for over a hundred years is a challenge that very few companies have achieved. Shortly after crossing the century mark, JCPenney faced significant brand damage. The challenge of redeeming a tarnished brand and...
by NextPage | May 26, 2015 | Blog, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING ROI, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
We discussed in Part 2 of this series the critical role data management now plays in the day to day life of the marketing professional. In Part 3 we delve into the seemingly unlikely marriage of the CIO and the CMO. The ‘always-on’ customer has led to massive...
by NextPage | May 14, 2015 | Blog, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING PORTAL, MARKETING ROI, MULTI-CHANNEL MARKETING
The Evolution of Marketing NextPage is fully aware that the digital age has redefined marketing, and in so doing, created an evolved definition of the role of Chief Marketing Officer. You can almost visualize a ‘March of Progress’ type of illustration. It would begin...