by | Aug 22, 2017 | DIGITAL MARKETING, DIRECT MAIL, INFOGRAPHIC, MARKETING INTELLIGENCE, MARKETING ROI, MULTI-CHANNEL MARKETING
Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by...
by | Aug 14, 2017 | Blog, Marketing, MULTI-CHANNEL MARKETING
Take a moment and give some thought to a typical day in your target customer’s life. How many devices does she interact with? How many channels is she using to access content that is useful, relevant and entertaining to her? How does she communicate with her friends?...
by NextPage | Aug 9, 2017 | Blog, DIGITAL MARKETING, Marketing, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
My parents used to tell me how cell phones didn’t exist when they grew up and it was much more difficult to contact others. I tell kids that when I was young, cell phones flipped open, didn’t have touch screens, no Wi-Fi and we had to listen to music on CD’s. Then...
by | Aug 9, 2017 | Blog, DIGITAL MARKETING, Marketing, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
My parents used to tell me how cell phones didn’t exist when they grew up and it was much more difficult to contact others. I tell kids that when I was young, cell phones flipped open, didn’t have touch screens, no Wi-Fi and we had to listen to music on CD’s. Then...
by | Jul 5, 2017 | CONTENT MARKETING, MARKET RESEARCH, MULTI-CHANNEL MARKETING
Content here, content there, content everywhere. No matter where you look these days in the marketing world, telling your story through content – and how you distribute it – is key. According to CopyPress’ “The Current Content Ecosystem Whitepaper,” 82 percent of...
by Joel | May 16, 2017 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SALES STRATEGY
Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts...