by | Mar 13, 2018 | Blog, EMAIL MARKETING, LEAD GENERATION, Marketing, PERSONALIZATION
Email marketing is a terrific method of keeping in touch with your active customers. It works especially when combined with direct mail. However, the CAN-SPAM Act of 2003 legally requires you to give people the option to unsubscribe from all emails and you have to...
by | Oct 26, 2017 | Blog, PERSONALIZATION, SOCIAL MARKETING
Halloween is one day a year when brands can really see how much their advertising has impacted American culture by how many costumes look like their mascots. It’s a one-of-a-kind PR tactic. Kids and adults love to dress as their favorite movie and TV characters, but...
by Joel | Oct 12, 2017 | Blog, DIGITAL MARKETING, DIRECT MAIL, Marketing, MULTI-CHANNEL MARKETING, PERSONALIZATION, PRINT, QR CODES
In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters...
by | Oct 5, 2017 | CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MAIL, PERSONALIZATION, VARIABLE DATA PRINTING
NextPage publishes a magazine called Connect, mailed to over 4,000 individual marketing leaders 6 times a year. In a recent issue, we wanted to do something special, something that really showcases how creative you can get with high value, personalized direct...
by NextPage | Aug 24, 2017 | CUSTOMER EXPERIENCE, PERSONALIZATION, PRODUCTIVITY, RETAIL, SALES
Discover how retailers can compete with online shopping using digital marketing and in-store experience. According to Business Insider, there are 300 million users of Amazon.com and 50% of US online shoppers are on the Amazon mobile app. And recently, Walmart...
by NextPage | Aug 3, 2017 | Blog, BRANDING, CUSTOMER EXPERIENCE, PERSONALIZATION, VISION & VALUES
Remember the time before social media when word of mouth spread from talking to people face to face? I don’t. I have always heard about products and services online, it gets around quicker that way. I often see Facebook posts about movies and how good (or bad) they...