by | Oct 26, 2018 | CUSTOMER EXPERIENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
Businesses can leverage many channels to accomplish their retention marketing goals—direct mail included. However, sending simple postcards with discounts and offers generally isn’t enough to keep customers engaged. Consider the following three creative direct mail...
by Austin Kershaw | Oct 12, 2018 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING INTELLIGENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages that...
by NextPage | Oct 9, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But...
by | Jul 19, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, LOCAL SEARCH MARKETING, PERSONALIZATION, QR CODES
So much has already been said about the importance of SEO that the majority of companies already know they cannot afford not to invest in this digital sphere of their business. However, thanks to Google updates as well as ever-changing customer behavior, there’s an...
by | May 10, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING ROI, PERSONALIZATION, PERSONALIZED URLS, STRATEGY
Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response...
by | Mar 29, 2018 | Blog, CUSTOMER EXPERIENCE, MARKETING AUTOMATION, PERSONALIZATION
Titan Travel once had established itself as one of England’s top-rated tour companies when its senior leadership noticed something disturbing a few years ago. Competitors were advertising lower priced tours featuring many of the same itineraries the company had...