Effective branding helps build your reputation among the public. A powerful brand identity makes you stand out from the competition and shares the values of your business so you can attract ideal clients. Whether you have developed a professional brand (or not), your...
As a person involved in the health insurance marketing business, your brand is your business. In other words, your insurance branding is what creates the impression the public has when they think about your company. Successful insurance marketing requires you to have...
There was a time in the not too distant past where you could only use offset printing techniques to create marketing materials for large campaigns. Flash forward to the present when almost 90% of marketers in the United States have reported measurable improvements in...
In order to get the attention of customers, you need to be where they are and consumers are everywhere these days. There are more marketing outlets than ever before and this needs to be considered in order to develop a successful marketing strategy. Consumers now have...
Direct mail counts as one of the oldest forms of business advertising that is still in use by companies of all sizes. Despite its age and the doubts some have about its viability, it is still one of the most efficient and cost-effective methods of achieving targeted...
The branding power and marketing value of custom promotional products cannot be overstated. These custom promotional items help customers understand your brand and have a better awareness of it. Businesses that use customizable promotional products increase their...
