by Gina Danner | Jun 16, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Direct mail marketing campaigns are still a viable option for successful print marketing. When planning a campaign, the desired direct mail ROI needs to be determined in advance. In order to achieve the best direct mail response rates, there are some design tips you... by Gina Danner | Jun 9, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
If you are new to working with the print industry, you might be asking the question, “What is spot color?” In offset printing, a spot color (or solid color) is any color that is generated by an ink that is printed using a single run. A premixed color of ink is applied... by Gina Danner | May 26, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Much like many other industries across the United States (and around the globe), current research shows the ongoing COVID-19 pandemic has disrupted many global industries and this includes the print industry of America. The challenges facing print manufacturing... by Gina Danner | May 19, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Effective branding helps build your reputation among the public. A powerful brand identity makes you stand out from the competition and shares the values of your business so you can attract ideal clients. Whether you have developed a professional brand (or not), your... by Gina Danner | May 12, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
As a person involved in the health insurance marketing business, your brand is your business. In other words, your insurance branding is what creates the impression the public has when they think about your company. Successful insurance marketing requires you to have... by Gina Danner | May 5, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
There was a time in the not too distant past where you could only use offset printing techniques to create marketing materials for large campaigns. Flash forward to the present when almost 90% of marketers in the United States have reported measurable improvements in...
