by Gina Danner | Mar 17, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Variable data printing (VDP) is a key technique in designing a successful direct mail marketing plan. By using VDP to target those people your bank marketing strategies have identified, you have the ability to personalize your campaigns to speak to individual... 
by Gina Danner | Mar 10, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Informational brochures give patients, as well as healthcare users and their families, valuable insights about the care that is being offered. Believe it or not, brochures are still as effective as they were 10 years ago whether it’s used in a lobby or mailed to... by Gina Danner | Mar 3, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
In a recent study, it was found that 71% of people who look at large printing not only notice the advertisement but make a mental note of what’s being advertised. In fact, 50% of those who see large print, bring it up in conversation later. For example, a billboard... by Admin | Feb 24, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Is your non profit looking to increase the number of or size of donations? If you’re like every other non profit then the answer is a resounding yes and we completely understand. And if you’re like most non profits you’re looking for recommendations on how to make... by Gina Danner | Feb 10, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Most print buyers (whether from the purchasing or marketing departments) are concerned about the impact of inflation on their printing budget. With that singular thought, have you ever thought about printing costs as compared to the rate of inflation over time? Most... by Gina Danner | Jan 27, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Marketing managers at banks have a lot of responsibility when it comes to the creation, distribution, standardization and organization of marketing assets, bank collateral and online marketing. The more locations and product lines a bank has the more complex it can...
