Most print buyers (whether from the purchasing or marketing departments) are concerned about the impact of inflation on their printing budget. With that singular thought, have you ever thought about printing costs as compared to the rate of inflation over time? Most...
Marketing managers at banks have a lot of responsibility when it comes to the creation, distribution, standardization and organization of marketing assets, bank collateral and online marketing. The more locations and product lines a bank has the more complex it can...
It’s no secret that people love getting things. They love them even more when those “things” are unique or exclusive. This is why branded promotional products are so powerful. There are so many options when it comes to these types of products that many businesses and...
Direct mail has consistently been one of the most successful marketing channels for businesses and organizations for decades, but with the somewhat recent development of automation tools that can be used in combination with direct mail we’re seeing an unprecedented...
Most businesses are using direct mail as a part of their multi-channel marketing efforts. If you’re not one of them then it’s time to get started, but the fact that you’re here reading about measuring direct mail ROI leads us to believe that you’re currently sending...
The holidays are just around the corner. Keeping up with the schedules of your sales, marketing, and direct sales teams can be a challenge amidst the craziness of Black Friday, holiday, and New Year’s sales – especially for distributed sales teams. Implementing...
