by Gina Danner | Aug 26, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Are you constantly forwarding sales sheets to staff because a sales rep can’t find what he saw one time about your biggest product? Do you regularly see old marketing literature in an account manager’s office? These inefficient processes (and poor brand... by Gina Danner | Aug 19, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
As it continues to diversify its products and services, the commercial print industry sees increased demand for expanded products, including large or wide format printing and large-scale printing. More affordable than alternate options, large/wide format printing, and... by Gina Danner | Aug 12, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
With most Americans spending much of 2020 – and 2021 at home due to COVID-19 and the resulting pandemic, getting the mail became more exciting than ever before. Many companies took advantage of this captive audience, and thus direct mail marketing increased by... by Gina Danner | Aug 5, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
According to the 2018 Personalization Pulse Check, “91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.” This impressive statistic proves that personalization goes a long way towards... by | Aug 5, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
It’s passé to say that over the last 16 months we have seen everything about business change including paper prices and availability. Having been in the printing industry for over 30 years, I can say that we have never seen a market for raw materials (think paper) as... by Admin | Sep 14, 2020 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, PRINT, STRATEGY
When the world has moved to more of a digital centric ideology, how do you cut through the clutter? You go old school. That’s right, ink on paper cuts through the digital landscape and reaches recipients. What’s more old school than the catalog in the...
