by | Oct 18, 2018 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, PRINT, SALES STRATEGY
Technology is constantly evolving and moving forward, leaving in its wake a trail of antiquated and useless equipment. It’s been a long time since cash registers ruled the retail and restaurant world. There is a new retail king firmly in control now, and the...
by | Oct 2, 2018 | AUGMENTED REALITY, DIGITAL MARKETING, MARKETING INTELLIGENCE, PRINT, QR CODES
Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled...
by | Aug 14, 2018 | Blog, PRINT
Have you ever had an issue where you print a full-color image and it comes out looking nothing like it did on screen? Perhaps it’s too dark, too faded, not red enough, or the colors are blending when they shouldn’t. This is likely a color management problem. There’s a...
by | Aug 2, 2018 | Blog, DIRECT MAIL, PRINT, RETAIL, VARIABLE DATA PRINTING
You just started your own business. Congratulations! Now what? It’s a brand new business that nobody knows about, and you have to somehow create exposure and excitement so people will want to buy from you. It’s challenging, but not impossible. Every successful...
by | Jun 26, 2018 | Blog, DIRECT MAIL, Marketing, PRINT, VARIABLE DATA PRINTING
It’s finally time for the trade show you’ve been preparing all year for. This is a unique opportunity for you to interact with potential customers face to face, the richest communication method in the world. You set up your beautifully designed booth, fill the candy...
by NextPage | Jun 21, 2018 | Blog, DIRECT MAIL, PRINT
With so many ways to get your message into a customer’s mailbox, how do you choose? The key to selecting the perfect direct mail format is to make sure the direct mail’s presentation squares with your content. You’re not going to announce a one-day sale in a copious...
