A Designer’s Guide: Saddle-Stitched Books
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A Designer’s Guide: Saddle-Stitched Books

Designing a print piece for mass production can be an arduous task. When you’re designing booklets, programs, or pamphlets to be produced in the thousands, it’s easy to become overwhelmed and obsess over every single detail. While you may have a trusty production team to obsess for you, it is still essential to setup up...

Responsible Production and Paper Use
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Responsible Production and Paper Use

For more than 2000 years, print on paper has been a valued communications medium, helping us learn, create, and share ideas. Paper also has unique environmental features and helps support the U.S. economy. The demand for responsibly produced paper provides a financial incentive for landowners to keep their land forested and manager it sustainably rather...

Print Stays Strong
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Print Stays Strong

In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. When asked about future investment in media: Digital Media Continues to Grow. Direct Mail is Still a Strong Choice. Print Maintains a Significant Position in the Budget. Personalization is Increasing. Use of Direct Mail is...