by Admin | Jan 11, 2021 | Blog, CONNECT MAGAZINE, MARKET RESEARCH, Marketing, STRATEGY
Why Marketing is Accountable Craig Agranoff remembers marketing’s good old days. The thing is that he’s not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today’s chaos-charged environment continues to... by | Nov 23, 2020 | Blog, CONTENT MARKETING, MARKET RESEARCH, Marketing, MARKETING INTELLIGENCE, SOCIAL MARKETING, STRATEGY
Ask any of today’s marketers and they will tell you that the goal of every brand is to make a rational and emotional connection with its community. Because people are emotional animals, when choosing between two similar offerings, the tiebreaker often is how... by Admin | Nov 9, 2020 | Blog, Marketing, STRATEGY
BUSINESS AND MARKETING TRENDS IN THE NEW NORMAL The COVID-19 storm has torn through the world, leaving a different landscape for marketers to pick their way through. Things that were once relevant have been tossed aside, and new things have taken their place. While... by Admin | Nov 2, 2020 | Blog, CONTENT MARKETING, STRATEGY
8 TIPS FOR QUALITY CONTENT Content is a crucial part of your marketing strategy. But how does it measure up? Take it to the next level with these 8 hallmarks of quality content from Skyword: NO. 1 PURPOSEFUL Every piece that is published must have a clear purpose that... by Admin | Oct 12, 2020 | Blog, STRATEGY
Creative leaders discuss how to move forward In a roundtable discussion, we share the insights of three agency principals amidst these confusing times: Billy Mitchell, founder and CEO of MLT Creative; Justin Ahrens, co-founder and chief evangelist of Rule29; and Terry... by | Sep 28, 2020 | Blog, CONNECT MAGAZINE, SOCIAL MARKETING, STRATEGY
For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority of her career helping Silicon Valley startups, enterprise companies and venture capital firms unlock their stories to build sustainable...
