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Branching Out – Tactics for Financial Marketers to Reach New Audiences

by Admin | Jun 1, 2024 | BANKS, FINANCIAL SERVICES

When David Eckerly first arrived at Personal Capital in 2018, the company was largely a direct response marketer—a tactic that had been a highly successful strategy for early growth. But as it sought to compete with larger players, it knew it would have to wade into...

Direct Mail Leads to Direct Business

by Admin | Jun 3, 2024 | BANKS, FINANCIAL SERVICES

Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for higher conversion rates and deeper connections with consumers. Some key ideas to consider: • Direct Mail requires an investment...

Brochure Design Trends Every Business Should Know

by Jennifer Turgeon | Jun 14, 2024 | Marketing

Brochures remain a crucial marketing tool for businesses, providing a tangible and visually appealing way to showcase products, services, and brand values. But like all marketing materials, brochures evolve with consumer expectations and design trends. To stay...

Should Hospitals Create Patient Publications?

by Jennifer Turgeon | Jun 21, 2024 | HEALTHCARE

In the increasingly competitive and complex healthcare landscape, communication plays a critical role in ensuring that patients feel informed, supported, and empowered. One powerful communication tool that hospitals can leverage is patient publications—regularly...