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Reverse Append – Send Direct Mail to Visitors of Your Website
In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with...
The Power of Print and Multi-Channel Marketing
In order to get the attention of customers, you need to be where they are and consumers are everywhere these days. There are more marketing outlets than ever before and this needs to be considered in order to develop a successful marketing strategy. Consumers now have...
Benefits of Direct Mail in Healthcare Marketing
Healthcare direct mail is still a popular direct mail marketing option. Healthcare marketing experts are turning to technology for a number of benefits related to sending direct mailers. These direct mail pieces allow marketers to take advantage of the scale, speed,...