Integrated Marketing and Voice-of-the-Customer
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Integrated Marketing and Voice-of-the-Customer

“Marketing communications” was much easier in the 1990s because the only choices to launch a sales and marketing strategy were television, radio, out-of-door, and print in its many forms. A few alternatives, which fell under the heading of “other,” were not recognized yet as conventional marketing communication, but rather as beta technology for the digital...

Posted by March 14, 2011January 18, 2018
How to Develop Triggered Customer Life Cycle Communications
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How to Develop Triggered Customer Life Cycle Communications

Using business intelligence along with triggered communications is the new rocket science behind digital and direct marketing. Identifying prospect and customer activities and behaviors that indicate the need for more or less contact, business intelligence is what makes everything else happen. For example, using strategic business intelligence to detect when a prospect has moved further...

Posted by February 15, 2011May 29, 2019
Four Ideas to Put Love in Your Loyalty Program
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Four Ideas to Put Love in Your Loyalty Program

Irrelevant offers and messages alienate customers and reduce the love in the Return On Marketing Investment (ROMI) of loyalty programs.  A recent study by the CMO Council uncovered that 73% of consumers participating in a loyalty program have received promotions for products and services they already own.*  Ouch! In addition to wasted marketing resources, customers...

Posted by February 8, 2011February 14, 2017
Personalize Your Marketing The Google Way
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Personalize Your Marketing The Google Way

It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google continues to develop...

Posted by August 21, 2010May 29, 2019
Enhancing Transactional Email Marketing to Improve Customer Engagement
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Enhancing Transactional Email Marketing to Improve Customer Engagement

Did you know that 25% of the people who never open your emails will be among the top 10% of your customers? – Email Experience Council In a recent BtoB Magazine Online post-Karen Bannan says, “transactional messages can help you reach out to new or current customers to help build brand awareness and even create...

Posted by August 3, 2010May 29, 2019
New Aberdeen Research Shows Print On-Demand Improves Customer Retention
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New Aberdeen Research Shows Print On-Demand Improves Customer Retention

According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased to provide exclusive access to their findings. From research by Aberdeen Group: Users of Print-On-Demand achieved a 42% higher customer retention...

Posted by July 27, 2010May 29, 2019
Email: Direct Mail’s New BFF
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Email: Direct Mail’s New BFF

Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems to use direct mail strategically in conjunction with email campaigns.  Let me share some of the innovative ways our clients are approaching the mail/email equation:...

Posted by March 24, 2010June 10, 2019
Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?
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Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?

PART ONE: Defining Your Customer Life Cycle Academically speaking, the customer life cycle begins with a prospect: an interested party who may potentially need your product or service. Adept companies qualify their prospects to pinpoint their sales efforts on leads that are ready to buy, while using automated marketing tactics such as email campaigns and direct mail programs...

Posted by March 18, 2010February 7, 2017
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