by NextPage | Mar 14, 2011 | Blog, MULTI-CHANNEL MARKETING
“Marketing communications” was much easier in the 1990s because the only choices to launch a sales and marketing strategy were television, radio, out-of-door, and print in its many forms. A few alternatives, which fell under the heading of “other,” were not recognized...
by NextPage | Feb 1, 2011 | Blog, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
I love a debate. One that is often tossed around in the print production community is the best way to produce printed pieces with variable text and imagery. Before we go any farther, let’s do a little glossary to make sure this is easy to understand. At NextPage...
by NextPage | Oct 12, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
In the great health care debate, it is easy to think that all emergency physicians are concerned about the same issues: ER overcrowding and health care reform legislation, in addition to their ultimate concern, the best way to care for their patients. But like many...
by NextPage | Aug 31, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, EMAIL MARKETING, VARIABLE DATA PRINTING
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking,...
by NextPage | Jun 13, 2010 | Blog, BRAND ASSET MANAGEMENT, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
An effective catalog has been proven to increase sales, both online and offline, by countless sources. Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come...