by NextPage | Jan 24, 2012 | Blog, EMAIL MARKETING
As the New Year begins, it’s important to review your marketing tactics to get a clearer picture of what worked and what didn’t. Technology is constantly evolving, and it’s wise to keep up with new trends. That said, if email...
by NextPage | Nov 8, 2011 | Blog, DATABASE MARKETING, MARKETING AUTOMATION
In traditional sales, good salespeople watch body language and monitor if the prospect is warming to the product or drawing away. In the digital world, that same salesperson has the same opportunity to watch for hot or cold signs that the prospect is sending through...
by NextPage | Sep 22, 2011 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES
Why waste precious marketing dollars sending direct mail or email marketing to your customers weekly when they purchase from you monthly? Not matching your mailing frequency with your customers’ buying frequency makes your messages go from ripe to waste. Companies...
by NextPage | Aug 25, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Create. Implement. Measure. Repeat… At NextPage, everyday we learn from and refine our marketing processes. Our primary goal is to help you make money. Your return on marketing investment has two sides, the cost side and the revenue side. Here are 10 ways to improve...
by NextPage | Apr 6, 2011 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
My wife recently had a scary run-in with a stalker: the website of a local pharmacy. It started innocently enough. She was in the process of creating a first-time account on the site when she was prompted to provide some additional information. Pretty standard...