As we have mentioned in this space, marketing automation software is at the forefront of the convergence of marketing and technology. At NextPage, we are excited to offer marketing automation services and feel like it will be a cornerstone of marketing in the near...
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition,...
As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago but were cut during the height of the recession to reduce marketing budgets. Contrary to the boom years, most...
