by NextPage | Mar 22, 2012 | Blog, QR CODES
Like our phones, watches have become smart. They do more than tell the time. Some run without batteries. Some never lose even a fraction of a second of time. Other watches include compasses and measure barometric pressure. Curious as to how three high-end watches...
by NextPage | Dec 20, 2011 | Blog, SOCIAL MARKETING
Meaningful Customer Conversation is What It’s All About In the beginning, there were corner grocery stores where proprietors talked face to face with their customers about their goods. Then individual stores became national chains and managed by far away corporate...
by NextPage | Nov 29, 2011 | Blog, CAMPAIGN MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT
Marketers want to talk to prospects and salespeople want to talk to buyers. The courting process of moving a person from the prospect to buyer stage is called lead nurturing. Unfortunately most B2B marketers aren’t very good at it. In fact, among marketing...
by NextPage | Oct 26, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
They live happily ever after because they both work at it. Direct mail is like the mayo on a sandwich. The sandwich isn’t as good without it. Direct mail delivers the ROI zing while online marketing helps whet the palette. However, direct mail often gets a bad wrap....
by NextPage | Oct 18, 2011 | Blog, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Are your marketing messages hot, cold, lukewarm, or 86’d upon receipt? If you don’t know, you probably haven’t been testing. When in doubt that your marketing messages are truly authentic or well received by your customers, do the trusted A/B split. People who A/B...