by NextPage | Sep 23, 2010 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, QR CODES, VARIABLE DATA PRINTING
What’s black, white and read all over? It’s not the newspaper anymore; it’s the square 2D barcodes called “QR Codes” that have already taken over Asia and Europe and are making strong inroads in the U.S. Unless you’re looking for them, there’s a chance that you may...
by NextPage | Aug 10, 2010 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT
Map out the buying process and help prospects and customers navigate their way to a buying decision. Today’s decision makers have changed. They scrutinize buying options more carefully. Their expectations are higher across the board. They want to understand the...
by NextPage | Jul 6, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
For the marketing community, social media is the newest, shiniest toy we’ve had in a while, and most of us are rushing to learn how to utilize each new social platform to our advantage. Marketing budgets have begun shifting as well. Of the participants in the 2009...
by NextPage | Apr 1, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
In the past two weeks, I’ve had the pleasure of sitting down with a couple of fellow direct marketers. One is a prospective client, considering the use of variable data printing for the first time. The other is a long-time friend who needs help getting a better ROI...
by NextPage | Mar 24, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems to use direct mail strategically in conjunction with email campaigns. Let...