by NextPage | Jan 14, 2016 | Blog, CONTENT MARKETING, DIRECT MARKETING, MULTI-CHANNEL MARKETING, RETAIL
It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media’. Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In...
by NextPage | Jul 14, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, RETAIL
Amazon has finally gone and done it; they are now powerful enough to have created their own global holiday. As part of its 20th birthday celebration, Amazon has dedicated July 15th as ‘Prime Day’. Billed as a discount shopping event to rival Black Friday, the one-day...
by NextPage | Jun 5, 2015 | Blog, BRANDING, CUSTOMER EXPERIENCE, MULTI-CHANNEL MARKETING, RETAIL, VISION & VALUES
Maintaining the trust and loyalty of a customer base for over a hundred years is a challenge that very few companies have achieved. Shortly after crossing the century mark, JCPenney faced significant brand damage. The challenge of redeeming a tarnished brand and...
by NextPage | Sep 11, 2014 | Blog, DATABASE MARKETING, DIRECT MAIL, RETAIL
With technology moving so fast these days, it is hard to imagine that consumers still flip through catalogs. Well, you better believe it. With the new IKEA opening in Kansas City, it has grabbed ears and eyes nation-wide, and everyone couldn’t wait for their catalog...
by NextPage | Jul 8, 2014 | Blog, MARKETING MINUTE, RETAIL
See how a major retailer misses the opportunity for a 1 to 1 connection with their customers. White Paper Link: http://ntpg.co/MKTsuccess