by Admin | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are... by Admin | Aug 1, 2013 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition,... by Admin | Jun 13, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often called Gen Ys) pecking away on their smart phones or iPads like there wasn’t another human being around for miles. However, just because Generation... by Admin | Aug 31, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, EMAIL MARKETING, VARIABLE DATA PRINTING
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking,...
