Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...
It seems like every time I open my e-mail box these days there’s a webinar, a white paper, an Info graphic, a You-name-it, about content marketing. It is quite the buzzword right now and without question, an important part of a strong marketing mix in 2014. It just...
Creative Variable Data Printing Services If you are looking to increase response rates and cut costs, we have some creative ideas in which you can use Variable Data Printing. Before saying something like, “We already use data printing services”, ask yourself a few...
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition,...
The evolution of digital printing has transformed the world of direct marketing. No longer must the same static messages be sent to every customer on your mailing list. Instead, the use of customer information databases and variable data printing (VDP) allows a...
