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The New Tools of Engagement

The New Tools of Engagement

by | Aug 10, 2020 | Blog, CONNECT MAGAZINE, MULTI-CHANNEL MARKETING, STRATEGY

A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right...
How to Increase Direct Mail Responses with Variable Data Printing

How to Increase Direct Mail Responses with Variable Data Printing

by | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING

Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...
Change Your Perspective and Change Your World Part 2

Change Your Perspective and Change Your World Part 2

by NextPage | May 7, 2015 | Blog, DATABASE MARKETING

At NextPage, we love data, and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating...
Why are Car Dealers Spending MORE on Direct Mail?

Why are Car Dealers Spending MORE on Direct Mail?

by NextPage | Aug 5, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING MINUTE

In this digital world, it’s hard to ignore the increase in spending on direct mail among automobile dealers. Among the savviest advertisers around, car dealers have found the least crowded inbox is the mailbox. Check out our marketing minute. If you would like to...
Tips for Writing Irresistible Direct Marketing Content: Part 4

Tips for Writing Irresistible Direct Marketing Content: Part 4

by NextPage | Oct 31, 2013 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING

Beat your competition with a variety of different direct marketing campaigns. Throw static marketing to the wayside. Generic Greetings: DO NOT say “Hello Customer or Greetings Friend.” Variable Data Printing (VDP) offers you the ability to personalize each...
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8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404

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