by Gina Danner | Jan 6, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Most businesses are using direct mail as a part of their multi-channel marketing efforts. If you’re not one of them then it’s time to get started, but the fact that you’re here reading about measuring direct mail ROI leads us to believe that you’re currently sending... by Gina Danner | Dec 23, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
The holidays are just around the corner. Keeping up with the schedules of your sales, marketing, and direct sales teams can be a challenge amidst the craziness of Black Friday, holiday, and New Year’s sales – especially for distributed sales teams. Implementing... by Gina Danner | Dec 16, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
[cmsmasters_row][cmsmasters_column data_width=”1/1″][cmsmasters_text] Designing, proofing, printing, and delivering effective direct mail marketing campaigns was a time-consuming process; until now. Automated direct mail marketing advancements eliminate... by Gina Danner | Dec 9, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
It’s December, and kids everywhere are thankful for a much-needed break from school and time with family and friends over the holidays. Before we know it, though, January will come again and college peers everywhere return to class. Whether individuals learn in-person... by Gina Danner | Dec 2, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
VDP, or Variable Data Printing, is similar to mail merge, but more powerful. Instead of using complex spreadsheets to just add names and addresses to a letter or envelope, VDP creates highly targeted communications through personalized marketing. VDP is helpful to... by Gina Danner | Nov 25, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
With new technologies and social media leading to a significant increase in digital content, the printing industry struggles to keep up and stay ahead. COVID-19 forced many businesses to shift to work-from-home, further increasing the digital print divide, some might...
