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Why connecting with your customers is more important than ever. If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to them and you’ll be able to create messaging that resonates. In her role as Marketing Communications Manager, she
Creativity thrives in the quiet Most of Amy Radin’s creative breakthroughs come after her quiet time. When she lets her mind rest and not push so hard, the most interesting patterns and connections appear, fostering breakthroughs that lead to creative freedom. In a time when the degree of change and
Where marketers are polishing up their content efforts. Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends” report. However, there is always room for improvement. Here are the areas in
Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct mail reported the most significant gains in overall effectiveness when it
Which marketing trends will survive the pandemic? There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and which to let go will
NO. 1 3D Design 3D design is the practice of giving depth and lighting to a flat format thus giving the illusion of a three-dimensional piece. Think of shows such as Toy Story and Avatar as examples of the different styles of 3D. 3D design in something like Toy story
March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover
Thomas Michael Hogg noticed something different during the past year-something he did not expect when the world was thrust into an on again, off again ride of unprecedented consequences caused by a once-in-a-lifetime pandemic. Solidarity. His clients-which over the years have included brands like PepsiCo (Germany), adidas (Germany), Campbell’s Soup,
Part of what helped Janine Firpo get through some of the darker days of the past year was the awareness that there are small pockets of creativity, innovation, and forward movement happening in places all over the world. Happening across the disciplines, and often unnoticed, Firpo, founder and CEO of
Strategies To Connect With The Next Generation 1. Establish Clear Values & Mission Gen Z wants to know what your brand stands for, so make sure to communicate effectively. 2. Be Transparent & Accountable Build trust by being honest, ethical and owning up to any missteps. 3. Establish Your Brand’s
