by Admin | Jun 28, 2018 | Blog, DIRECT MAIL
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It’s natural to assume this generation is...
by Admin | May 15, 2018 | Blog, DIRECT MAIL, MARKETING MINUTE, PRINT, VIDEOS
Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the...
by Admin | May 14, 2018 | Blog, CUSTOMER EXPERIENCE, Marketing, PRINT, PRINT PLUS, VIDEOS
The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,”...
by Admin | May 8, 2018 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, QR CODES
QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them....
by | Jan 2, 2018 | Blog, BRANDING, PRINT
Ultra Violet 18-3838 has been named Pantone’s 2018 color of the year. The color was chosen for its ability to communicate originality, ingenuity, and visionary thinking that points towards the future. Complex and contemplative, Ultra Violet suggests the mysteries of...
by Admin | Dec 28, 2017 | Blog, BRANDING, DIGITAL MARKETING, Marketing, MARKETING PORTAL
A common mistake a company can make when they begin to expand to more locations is maintaining brand consistency. You need to make sure your customers will enjoy the same experience at a new location that they have come to expect from your established stores. In...