The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,”...
QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them....
Ultra Violet 18-3838 has been named Pantone’s 2018 color of the year. The color was chosen for its ability to communicate originality, ingenuity, and visionary thinking that points towards the future. Complex and contemplative, Ultra Violet suggests the mysteries of...
A common mistake a company can make when they begin to expand to more locations is maintaining brand consistency. You need to make sure your customers will enjoy the same experience at a new location that they have come to expect from your established stores. In...
Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer a marketing asset management solution that can serve a wide range of industries, including retail stores, dealer networks, distributed sales forces, and franchise systems. Sales...
Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of...
