by | Mar 10, 2020 | Blog, Marketing, STRATEGY, VISION & VALUES
Smart. Relevant. Authentic. When it comes to helping her clients create the perfect messaging for their brands, Shahla Hebets believes the aforementioned attributes are critical to telling the whole story. That last one-being authentic-is the one Hebets says every...
by NextPage | Feb 25, 2020 | Blog, BRANDING, CUSTOMER EXPERIENCE, GREEN PRINTING, Marketing, STRATEGY, VISION & VALUES
Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with...
by | Feb 18, 2020 | Blog, DIRECT MAIL, Marketing, STRATEGY
Direct mail works. Think about it. In today’s over saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going...
by | Jan 24, 2020 | Blog, BRANDING, Marketing
When your brand is more about the cause than the money During the 2011 Thanksgiving shopping season, outdoor gear and apparel designer Patagonia ran an ad that turned more than a few heads. In big, bold letters, the ad read, “Don’t buy this jacket.”...
by NextPage | Jan 10, 2020 | Blog, BRANDING, GRAPHIC DESIGN, Marketing, STRATEGY
A brand is the face of a company or a business. The logos, fonts, and colors used are what people will associate with your brand. Brand consistency is crucial and it needs to be distinct and consistent, meaning all things associated with it should share similar...
by | Dec 31, 2019 | Blog, GRAPHIC DESIGN, Marketing, STRATEGY
It’s hard for everyone to agree, especially in the workplace. It seems that there will always be someone who isn’t happy when it comes to decisions. While it might be true that you can’t completely please everyone, you can compromise. In order to make the best...
