by NextPage | Mar 1, 2011 | Blog, DATABASE MARKETING, DIRECT MARKETING, PERSONALIZED URLS
Personalized URLs (PURLs) or personalized landing pages are definitely a game changer for direct and database marketing. With PURLs, all that great data you’ve collected about your prospects or customers can be used to construct a truly personalized online marketing...
by NextPage | Jan 18, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
Theoretically, a marketing department should constantly be testing, reviewing their budget, and moving money to the best performing initiatives. Unlike other forms of media, which can prove influence, but are challenged to prove profitability, direct marketing has an...
by NextPage | Dec 23, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
The combination of using variable data direct mail, email and PURLs (personalized URLs) together can be an overwhelming proposition. But, with many statistics to support the financial results of one-to-one cross-channel campaigns, it’s impossible to ignore the need...
by NextPage | Oct 12, 2010 | Blog, DIRECT MAIL, PERSONALIZED URLS
I will admit to bragging. Every two years my company, NextPage, produces what I believe to be the coolest personalized calendar I’ve ever seen. I am biased. My staff works diligently for months to come up with neat and clever ways to demonstrate variable data...
by NextPage | Sep 23, 2010 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, QR CODES, VARIABLE DATA PRINTING
What’s black, white and read all over? It’s not the newspaper anymore; it’s the square 2D barcodes called “QR Codes” that have already taken over Asia and Europe and are making strong inroads in the U.S. Unless you’re looking for them, there’s a chance that you may...
by NextPage | Aug 21, 2010 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their...